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Date: Jan 16, 2022

Location(s): West Palm Beach, FL, US, 33407

Company: NextEra Energy

Requisition ID:  58056 


FPLES is a national company with local roots in the communities we serve. Headquartered in south Florida, FPLES is a leader in providing energy solutions for our customers’ toughest challenges.


Position Specific Description

FPL Energy Services is looking for a Copywriter to join their team in West Palm Beach, FL.  As a member of the Marketing Team, the Copywriter will write, edit, and proof copy for a variety of projects (including print, web, direct mail, digital ads, video, and social media). Working closely with stakeholders across the organization, you should be comfortable brainstorming ideas, creating concepts, and developing personalized messages to potential customers with a strong call-to-action. 


Job Specific Responsibilities:
•    Work closely with internal teams to participate in all stages of the creative process, from brainstorming, to strategy, and conceptual development.
•    Continually raise the bar on creativity, writing copy that connects with the desired audience and drives action. 
•    Interpret creative briefs to develop and produce creative concepts through execution on assigned brands.
•    Revise copy based on feedback and direction. 
•    Proofread all written work for external and internal communication.
•    Work with the team to brainstorm new and innovative growth strategies.
•    Be comfortable crafting short and long form copy.  


•    Exceptional written communication skills.
•    More than 5 years of relevant experience, preferably in an agency setting. 
•    Proven success producing copy for advertising and marketing campaigns. 
•    Direct response copywriting skills for mail, digital and video. 
•    Ability to think strategically and conceptualize creatively. 
•    Manage multiple projects and deadlines with a cross-functional team. 
•    Experience with SEO concepts and social media marketing. 
•    Portfolio required. 

Job Overview

This job is responsible for assisting with projects from the earliest stages of concept and development through to successful completion on time, on budget and as measured by achievement of metrics. Employees in this role are expected to work with a high degree of initiative and independence in anticipating client needs, developing communication solutions that further the business objectives, and ensuring their successful implementation. This position serves as a key contributor on the team in a broad range of communications activities as assigned.

Job Duties & Responsibilities

•   Delivers strategic communication planning, message development, writing, using research and analytics to drive planning and messaging
•   Improves processes to ensure quality and timely execution of initiatives
•   Builds and maintains great relationships with clients and co-workers
•   Tracks performance and progress using quantifiable metrics
•   Communicates frequently with cross-functional groups
•   Works at both business unit and corporate levels
•   Interfaces with business unit leadership and business process owners
•   Performs other job-related duties as assigned

Required Qualifications

•  Effective Written Communications
•  Effective Verbal Communications
•  High School Grad / GED
•  Bachelor's - Sciences
•  Bachelor's - Arts
•  Experience:5+ years

Preferred Qualifications

•  None


Employee Group:  Exempt
Employee Type:  Full Time
Job Category:  Marketing/Communications
Organization:  FPL Energy Services, Inc 
Relocation Provided:  No


Where permitted by applicable law, NextEra Energy requires all employees and new hires to be fully vaccinated for COVID-19 or be willing to receive the COVID-19 vaccination on or before the first day of employment.


NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.


NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.


NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.


NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.


Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami