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Summer College Intern - Marketing & Communications (Product Marketing)

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Date: Oct 6, 2021

Primary Location: Juno Beach, FL, US, 33408

Company: NextEra Energy

Requisition ID:  55992 

 

Our reliability is one of the best in the nation, and we’re working to make it even better. We live here too. That’s why we’re committed to making Florida a better place. Join our team today Learn more

 

Position Specific Description

This internship position resides in the Brand, Marketing & Insights business group and offers an exciting opportunity to experience first-hand the dynamic role audience insights and segmentation,  and channel activation play in building brands, driving product promotion and online sales, and promoting program retention. The successful candidate will be charged with supporting the rollout of a lifestyle brand for FPL’s clean, renewable programs (solar and EVs) and launch of its online store of related apparel and goods.

 

Key areas of responsibility within the Department which may require support include:

  • Strategic planning - Responsible for the strategic development of a marketing campaign or event for an assigned product, service or advertising initiative; utilize market analysis, customer research and insights to identify business opportunities, develop marketing strategy and tactical plan.
  • Brand and creative development – Partner with our in-house creative team or external agency to provide strategic briefing and direction for marketing campaign based on audience and market insights (psychographics, demographics and segmentation). Define assets required to build campaign and facilitate the reviews/approvals process for feedback and refinement of creative.
  • Campaign execution – Responsible for working collaboratively and cross-functionally with internal stakeholders, agency partners and channel managers to build marketing campaign with goal of driving customer acquisition, retention or online sales.  
  • Marketing analytics – Responsible for analyzing the campaign metrics and performance to determine optimization recommendations and opportunities to improve ROI, creative and targeting.
  • Influencer, ambassador or partner management – Support the marketing team with research or outreach with relevant strategic partners, influencers, or customer ambassadors who would play a role in campaign activation or amplification.

 

 Preferred Qualifications:

  • The ideal candidate will be seeking a Bachelor or Master’s degree in Business, Marketing, Advertising or related discipline. 
  • The candidate will display an interest in expanding their hands-on experience with product marketing, digital marketing, consumer marketing, campaign development and execution, research and analytics, content marketing, consumer promotions, email marketing and social media.
  • Expected to demonstrate expertise through writing and editing tests.
  • Excellent writing, verbal, editing, presentation, and overall communication skills; solid writing and editing skills

Job Overview

To be considered for an internship, you must be actively enrolled at a college or university as a full-time student seeking a bachelor’s degree or higher. You must also have a current cumulative GPA of 3.00 or higher (on a 0.00 to 4.00 scale).

Job Duties & Responsibilities

  • Assists department with assigned projects
  • Completes challenging projects and assignments
  • Presents final project to senior leadership at the end of the internship
  • Assumes responsibility for own travel, lodging, and transportation necessary to be available for the program
  • Performs other job-related duties as assigned

Required Qualifications

  • High school grad / GED
  • Maintain active enrollment in a Bachelor or higher degree program
  • Maintain cumulative GPA of 3.0 or higher

Preferred Qualifications

  • None

 

Employee Group:  Non Exempt
Employee Type:  Intern
Job Category:  Intern
Organization:  Florida Power & Light Company 
Location:  Juno Beach, Florida 
Other Work Locations:  Florida 
Relocation Provided:  No

 

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.

If you require special support or accommodation while seeking employment with NextEra Energy, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.

NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.

 


Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami