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Sr Digital Experience - Email Product Owner

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Date: Jan 29, 2023

Location(s): Juno Beach, FL, US, 33408

Company: NextEra Energy

Requisition ID:  68410 

Florida Power & Light Company is America’s largest electric company, providing clean, affordable, and reliable electricity to more than 12 million people in Florida. We operate one of the cleanest power generation fleets in the U.S. and our reliability is among the best in the nation. Our goal is to achieve Real Zero carbon emissions from our operations by 2045 by expanding our solar capacity, increasing battery storage and bringing new renewable energy opportunities to Florida, while improving customer affordability and reliability. Are you interested in becoming a game-changer in the energy industry?  Join our world-class team today! 

 

Position Specific Description

This position is on the Digital Communication Experience team. This position will lead as the SME in digital communication platforms and marketing communication strategy; and will also oversee large, strategic communication projects. This person will carry multiple digital communication projects simultaneously from conception and development through to successful completion on time, on budget and as measured by achievement of metrics. Specific responsibilities include technical expertise, project management, research and analytics. Responsibilities are varied and complex and include frequent cross-functional interactions.

 

This position serves as a key contributor on the M&C Team in a broad range of communications activities as assigned, including: Optimization of customer experience; Makes actionable recommendations for customer contact strategy, governance and best practices; Acts as the subject matter expert for enterprise programs and adoption of campaign management tools; Partners with other business areas to support development of new technology and processes; Manages outsourced services, as needed, to move projects forward.

 

Preferred Qualifications: 

  • Experience with executing marketing campaigns with Adobe Campaign Classic
  • Experience with managing digital communication projects preferably leveraging an agile methodology
  • Experience with customer data privacy laws such as CANSPAM and TCPA compliance
  • Ability to multitask and maintain high performance under extreme pressure in a dynamic, fast-paced environment
  • Ability to follow critical business processes to ensure quality and timely execution of initiatives
  • Ability to remain flexible and adaptable to meet the demands of internal clients and demonstrate enthusiasm and passion for their business
  • A talent for creative thinking and problem solving
  • Strong writing, verbal, editing, presentation, and overall communication skills

Job Overview

With minimal guidance from a lead or a leader, employees in this role are responsible for providing excellent communication support to assigned business unit as measured by completion of required planning and execution, and client feedback. Employees in this role are responsible for using business and customer insights to support the development and implementation of communication strategies and tactics to improve customer and stakeholder perception as measured by campaign results, which may include media coverage, and brand and message awareness results. Employees in this role will be expected to provide excellent media relations support as measured by media results. This role requires a high performing individual with strong planning capabilities, as well as excellent verbal and written communication skills.

Job Duties & Responsibilities

  • Supports development and execution of strategic communications plans, key messages, programs and campaigns to support business objectives using research/analytics. Creates visual and written content for internal and external channels (newsletters, digital and social media, video, etc.)
  • Supports internal business partners on communications strategy and provides executive and communications support. Serves as liaison for assigned business units and serves as project manager for campaigns and cross-functional initiatives 
  • Drafts media statements/press releases, answers media inquiries, serves as media spokesperson, including afterhours media duty. Proactively builds relationships with the media and seeks out opportunities to tell our company story
  • Supports planning and cross-functional execution of events
  • Measures results and evaluates the effectiveness of communications and tactics to drive improvements
  • Supports emergency events, as assigned
  • Performs other job-related duties as assigned

Required Qualifications

  • High School Grad / GED
  • Bachelor's or Equivalent Experience
  • Experience: 4+ years

Preferred Qualifications

  • Bachelor's Degree

 

Employee Group:  Exempt
Employee Type:  Full Time
Job Category:  Marketing/Communications
Organization:  Florida Power & Light Company 
Relocation Provided:  No

 

Where permitted by applicable law, NextEra Energy requires all employees and new hires to be fully vaccinated for COVID-19 or be willing to receive the COVID-19 vaccination on or before the first day of employment.

 

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.

 

NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.

 

NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

 

NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.

 


Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami