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Senior Digital Content Specialist

Date: Sep 23, 2022

Location(s): Juno Beach, FL, US, 33408

Company: NextEra Energy

Requisition ID:  64319 


NextEra Energy Resources is one of the largest wholesale generators of electric power and renewable energy from the wind and sun in North America.


Position Specific Description

NextEra Energy Resources (NEER) is looking for a talented digital content creator and copywriter to concept and write compelling digital and social creative. In this role you would champion NEER’s clean energy initiatives across the United States and help us change the world. The ideal candidate is a self-starter, has a strong creative portfolio and a passion for visual storytelling. 


Job Responsibilities:

  • Brainstorm and contribute to content calendars for renewable energy (wind, solar and battery storage) projects across the United States. 
  • Develop engaging content for advocacy and public relations purposes across digital channels – including email, social, and web - in collaboration with business partners and team members.
  • Customize messaging based on channel, tactic, and target audience utilizing research when available.
  • Work with both in-house and agency graphics teams to develop unique and engaging content.
  • Utilize social listening platforms, monthly reporting, industry research and regional trends/issues to guide creative strategy and messaging.
  • Support the development and execution of digital campaigns by working cross-functionally with SMEs, web, email, studio, and development teams.
  • Support social media community management and messaging development.  
  • Stay highly organized, yet flexible, while managing many projects across different regions and demographics.
  • May require up to 10% travel
  • Work occasional nights and weekends as needed.

Candidates should have: 

  • 5+ years copywriting experience at advertising agencies and/or in-house creative departments
  • 3+ years of digital marketing/social media experience
  • Samples or portfolio required for consideration
  • Public affairs or political campaign experience a plus
  • Highly creative; excellent writing skills
  • Strong editing/proofreading skills and attention to detail
  • Ability to manage multiple projects at once, strong sense of urgency and responsibility
  • Experience working in social media management solutions – Sprinklr preferred

Job Overview

This job is responsible for assisting with projects from the earliest stages of concept and development through to successful completion on time, on budget and as measured by achievement of metrics. Employees in this role are expected to work with a high degree of initiative and independence in anticipating client needs, developing communication solutions that further the business objectives, and ensuring their successful implementation. This position serves as a key contributor on the team in a broad range of communications activities as assigned.

Job Duties & Responsibilities

•   Delivers strategic communication planning, message development, writing, using research and analytics to drive planning and messaging
•   Improves processes to ensure quality and timely execution of initiatives
•   Builds and maintains great relationships with clients and co-workers
•   Tracks performance and progress using quantifiable metrics
•   Communicates frequently with cross-functional groups
•   Works at both business unit and corporate levels
•   Interfaces with business unit leadership and business process owners
•   Performs other job-related duties as assigned

Required Qualifications

•  Effective Written Communications
•  Effective Verbal Communications
•  High School Grad / GED
•  Bachelor's - Sciences
•  Bachelor's - Arts
•  Experience: 4+ years

Preferred Qualifications

•  None


Employee Group:  Exempt
Employee Type:  Full Time
Job Category:  Marketing/Communications
Organization:  NextEra Energy Resources, LLC 
Relocation Provided:  Yes, if applicable


Where permitted by applicable law, NextEra Energy requires all employees and new hires to be fully vaccinated for COVID-19 or be willing to receive the COVID-19 vaccination on or before the first day of employment.


NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.


NextEra Energy and provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.


NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.


NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.


Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami