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Lead Communications Strategist

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Date: Mar 2, 2023

Location(s): Juno Beach, FL, US, 33408

Company: NextEra Energy

Requisition ID:  70029 

Florida Power & Light Company is America’s largest electric company, providing clean, affordable, and reliable electricity to more than 12 million people in Florida. We operate one of the cleanest power generation fleets in the U.S. and our reliability is among the best in the nation. Our goal is to achieve Real Zero carbon emissions from our operations by 2045 by expanding our solar capacity, increasing battery storage and bringing new renewable energy opportunities to Florida, while improving customer affordability and reliability. Are you interested in becoming a game-changer in the energy industry?  Join our world-class team today! 


Position Specific Description

This is a terrific opportunity for someone to oversee communications that help inform millions of customers and stakeholders while enhancing the FPL brand. In this newly created position, the Lead Communication Strategist will work closely with the Senior Director of FPL Communications to drive the strategic priorities of the company. This person will help coordinate the work of 25 communicators who support the company’s largest business units and are responsible for media relations and customer communications throughout FPL’s service territory. In particular, this new position will oversee the writing, editing and strategic distribution of FPL-related stories across multiple customer channels, including newsletters, websites, media and social media. This person will lead cross-functional meetings and manage content calendars for the respective channels to maximize the reach and engagement of each with our stakeholders.


The ideal candidate has experience in leading the development and execution of successful PR campaigns and communication strategies. The individual must be a critical and fast thinker, highly organized and creative, an exceptional communicator (verbal and written), collaborative with good follow-through, confident and even-tempered (must be able to think clearly in a crisis) and must have proven ability to engage with executives, peers, and external audiences, including media.


Additional Job Duties & Responsibilities 

  • Serving as “chief of staff” for the Senior Communications Director of FPL, providing strategic guidance, content planning and coordination for the larger team
  • Providing support for FPL’s major business units, including developing and implementing thoughtful strategies and tactics to help deliver on business objectives
  • Leading cross-functional planning meetings and managing content calendars to ensure FPL is telling its story effectively to all stakeholder groups and advancing its corporate messages of affordability, reliability, clean energy and community involvement.
  • Organizing and executing proactive public relations activities and effective communications with executives, employees, stakeholders, media and the public.
  • Serving as spokesperson as needed.
  • Serving as a leader of a high-performing team which is expected to consistently deliver high-quality measurable results in all aspects of the function, including:
    • Communication and outreach plans
    • Proactive and reactive media engagement, including media events
    • Collaborative PR campaigns
    • News releases
    • Customer newsletters
    • Social media strategies


Job Overview

Employees in this role are responsible for providing excellent communication support to assigned business unit partners as measured by completion of required planning and execution, and client feedback. Employees in this role are responsible for using business and customer insights to support the development and implementation of communication strategies and tactics to improve customer and stakeholder perception as measured by campaign results, which may include media coverage, and brand and message awareness results. Employees in this role will be expected to provide excellent media relations support as measured by media results. This role may require the individual to provide direction and guidance to a small team of peers while having strong planning capabilities, as well as excellent verbal and written communication skills.

Job Duties & Responsibilities

  • Supports development and execution of strategic communications plans, key messages, programs and campaigns to support business objectives using research/analytics. Creates visual and written content for internal and external channels (newsletters, digital and social media, video, etc.)
  • Supports internal business partners on communications strategy and provides executive and communications support. Serves as liaison for assigned business units and serves as project manager for campaigns and cross-functional initiatives
  • Drafts media statements/press releases, answers media inquiries, serves as media spokesperson, including afterhours media duty. Proactively builds relationships with the media and seeks out opportunities to tell our company story
  • Supports planning and cross-functional execution of events
  • Measures results and evaluates the effectiveness of communications and tactics to drive improvements
  • Supports emergency events, as assigned
  • Performs other job-related duties as assigned

Required Qualifications

  • High School Grad / GED
  • Bachelor's or Equivalent Experience
  • Experience: 6+ years

Preferred Qualifications

  • Bachelor's Degree


Employee Group:  Exempt
Employee Type:  Full Time
Job Category:  Marketing/Communications
Organization:  Florida Power & Light Company 
Relocation Provided:  No


Where permitted by applicable law, NextEra Energy requires all employees and new hires to be fully vaccinated for COVID-19 or be willing to receive the COVID-19 vaccination on or before the first day of employment.


NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.


NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.


NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.


NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.


Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami