Lead Communications Strategist

Requisition ID:  70029 

Florida Power & Light Company is America’s largest electric company, providing clean, affordable, and reliable electricity to more than 12 million people in Florida. We operate one of the cleanest power generation fleets in the U.S. and our reliability is among the best in the nation. Our goal is to achieve Real Zero carbon emissions from our operations by 2045 by expanding our solar capacity, increasing battery storage and bringing new renewable energy opportunities to Florida, while improving customer affordability and reliability. Are you interested in becoming a game-changer in the energy industry?  Join our world-class team today! 

Position Specific Description

This is a terrific opportunity for someone to oversee communications that help inform millions of customers and stakeholders while enhancing the FPL brand. In this newly created position, the Lead Communication Strategist will work closely with the Senior Director of FPL Communications to drive the strategic priorities of the company. This person will help coordinate the work of 25 communicators who support the company’s largest business units and are responsible for media relations and customer communications throughout FPL’s service territory. In particular, this new position will oversee the writing, editing and strategic distribution of FPL-related stories across multiple customer channels, including newsletters, websites, media and social media. This person will lead cross-functional meetings and manage content calendars for the respective channels to maximize the reach and engagement of each with our stakeholders.

The ideal candidate has experience in leading the development and execution of successful PR campaigns and communication strategies. The individual must be a critical and fast thinker, highly organized and creative, an exceptional communicator (verbal and written), collaborative with good follow-through, confident and even-tempered (must be able to think clearly in a crisis) and must have proven ability to engage with executives, peers, and external audiences, including media.

Additional Job Duties & Responsibilities 

• Serving as “chief of staff” for the Senior Communications Director of FPL, providing strategic guidance, content planning and coordination for the larger team
• Providing support for FPL’s major business units, including developing and implementing thoughtful strategies and tactics to help deliver on business objectives
• Leading cross-functional planning meetings and managing content calendars to ensure FPL is telling its story effectively to all stakeholder groups and advancing its corporate messages of affordability, reliability, clean energy and community involvement.
• Organizing and executing proactive public relations activities and effective communications with executives, employees, stakeholders, media and the public.
• Serving as spokesperson as needed.
• Serving as a leader of a high-performing team which is expected to consistently deliver high-quality measurable results in all aspects of the function, including:
  • Communication and outreach plans
  • Proactive and reactive media engagement, including media events
  • Collaborative PR campaigns
  • News releases
  • Customer newsletters
  • Social media strategies