Director, NEER Experiential Marketing and Events

Requisition ID:  68585 

NextEra Energy Resources is the world's largest generator of renewable energy from the wind and sun, and a world leader in battery storage. We provide energy-related products and services that grow our economy, protect the environment, support our communities and help customers meet their energy needs. We are leading the decarbonization of the U.S. economy with our goal to reach Real Zero carbon emissions from our operations by 2045 while improving customer affordability and reliability. Are you interested in creating a cleaner environment for future generations? Join our world-class, innovative team today.

Position Specific Description

The Director, NEER Experiential Marketing and Communications, Events will be responsible for developing and leading the integrated experiential marketing and events strategy for NextEra Energy Resources. The role will provide holistic strategic leadership and executional oversight for Nextera Energy Resources and associated business units at all B2B events to build thought leadership, increase brand equity, drive awareness of services, products and technologies while enabling lead generation and commercial conversion.  This role will collaborate with a cross functional team (internal, agency and industry partners) to create differentiated and relevant experiences that deepen customer relationships.

Key Responsibilities:

• Developing the NEER enterprise experiential marketing strategy including goals & objectives addressing various target audiences. Ensuring strategy includes end to end event activations across various channels.
• Bringing brand thought leadership strategy & service/product/portfolio initiatives to life through live events and experiential activations. Work closely with commercial and sales teams to translate large-scale messaging needs into exceptional event experiences, while enabling lead generation opportunities.
• Ensure consistent brand, messaging and integrated visual identity across all event types and associated promotional channels (i.e. email, web, social).
• Negotiate and manage relationships with sponsors and vendors. Research, identify, and recommend new opportunities for event marketing partnerships.
• Oversee event execution with team of dedicate in-house event professionals, select agencies and partnership across various marketing and communication teams.
• Prioritize events, projects and initiatives based on resource capacity and needs of the business.
• Demonstrate creative and innovative thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations.
• Gathering data and qualitative insights to develop well-informed and effective strategic plans.
• Develop measurement frameworks and reports to assess event performance and make recommendations or optimizations for future investments.

Preferred Qualifications

• Minimum 8 years of experience in field(s) of marketing, communications, advertising, event strategy and planning or related field
• Bachelor’s degree in marketing, communications, or related field
• Proven track record of successful B2B event strategy, planning and execution. Experience in planning large-scale events such as runs and walks, golf and other sporting tournaments and galas using an external committee structure of nonprofit leadership and caring volunteers
• Understanding of B2B events landscape and preferably knowledge of major energy and sustainability industry events
• Experience with event registration and management software, such as Bizzabo, Cvent or Eventbrite
• Ability to develop connections and influence across internal and external stakeholders, supporting cross-sector business teams. Influence at all levels of management.
• Experience working in a large multi-business unit company and corporate function a plus, including working in a decentralized and matrixed environment
• Excellent communication, writing, and editing skills
• Strong organizational and project management skills

Employee Group:  Exempt
Employee Type:  Full Time
Job Category:  Marketing/Communications
Organization:  NextEra Energy Resources, LLC 
Relocation Provided:  Yes, if applicable

Where permitted by applicable law, NextEra Energy requires all employees and new hires to be fully vaccinated for COVID-19 or be willing to receive the COVID-19 vaccination on or before the first day of employment.

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.

NextEra Energy and provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.

NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.