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Digital Media Buyer

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Date: Oct 20, 2021

Primary Location: Juno Beach, FL, US, 33408

Company: NextEra Energy

Requisition ID:  56772 

 

NextEra Energy Resources is one of the largest wholesale generators of electric power and renewable energy from the wind and sun in North America.

 

Position Specific Description

The Digital Media Buyer will work closely with our renewable energy advocacy team to develop search and social media public affairs campaigns that build community support, counter misinformation, and influence decision makers for clean energy projects. In this role you will be responsible for all aspects of the campaign process from collaborative planning with internal stakeholders to ad strategy development and execution. The ideal candidate is a highly organized media buying professional who is passionate about clean energy.

 

Job Responsibilities:

  • Strategize, launch, analyze and optimize Facebook and Google advertising campaigns 
  • Manage the campaign structure and budgets across a large portfolio of ad accounts
  • Collaborate with social media team members to determine ad optimizations and copy based on community management engagements and social sentiment
  • Research and propose paid search campaigns on Google and Bing, including design and development of strategy, identification of proper landing pages, keyword research, ad copywriting, and post-click tagging for campaign analysis and continuous improvement
  • Execute multi-channel lead generation and grassroots advocacy direct response campaigns
  • Partner with email and web team members to evaluate the end-to-end customer experience and identify areas of opportunity to improve campaign performance
  • Write ad copy and partner with agency and studio partners on creative development by providing guidance on ad formats utilizing platform best practices as well as performance data
  • Develop A/B testing strategies to improve campaign performance
  • Remain flexible to the needs of the business and activate paid/boosted campaigns, often with a short turnaround time, while maintaining a high level of accuracy and attention to detail
  • Analyze campaign metrics, develop insightful reports, make recommendations, and tell a story from data 
  • Work cross-functionally with web and IT teams to implement campaign tracking tags 
  • Work with the team to brainstorm new and innovative ideas to reach business objectives
  • Keep current on platform updates, best practices, and strategies in the management of online paid media
  • Be willing to support on occasional nights or weekends as needed

 

What we’re looking for:

  • 5+ years of paid campaign management at an agency or enterprise brand
  • Political, advocacy, and/or public affairs acumen and background strongly preferred 
  • Excellent communication and writing skills – strong attention to detail
  • Proven track record of managing a high volume of campaigns across various accounts and platforms
  • Team player who can help drive best-in-class digital marketing solutions
  • Google AdWords and Bing Certifications 
  • Proficiency in social ad platform/campaign set-up on Facebook
  • Knowledge of Sprinklr, Adobe Analytics, and Adobe Campaign Manager preferred 

Job Overview

This job is responsible for assisting with projects from the earliest stages of concept and development through to successful completion on time, on budget and as measured by achievement of metrics. Employees in this role are expected to work with a high degree of initiative and independence in anticipating client needs, developing communication solutions that further the business objectives, and ensuring their successful implementation. This position serves as a key contributor on the team in a broad range of communications activities as assigned.

Job Duties & Responsibilities


•   Delivers strategic communication planning, message development, writing, using research and analytics to drive planning and messaging
•   Improves processes to ensure quality and timely execution of initiatives
•   Builds and maintains great relationships with clients and co-workers
•   Tracks performance and progress using quantifiable metrics
•   Communicates frequently with cross-functional groups
•   Works at both business unit and corporate levels
•   Interfaces with business unit leadership and business process owners
•   Performs other job-related duties as assigned

Required Qualifications


•  Effective Written Communications
•  Effective Verbal Communications
•  High School Grad / GED
•  Bachelor's - Sciences
•  Bachelor's - Arts
•  Experience:5+ years

Preferred Qualifications


•  None

 

Employee Group:  Exempt
Employee Type:  Full Time
Job Category:  Marketing/Communications
Organization:  NextEra Energy Resources, LLC 
Location:  Juno Beach, Florida 
Other Work Locations:  Florida 
Relocation Provided:  Yes, if applicable

 

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.

If you require special support or accommodation while seeking employment with NextEra Energy, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 844-694-4748. Please do not use this line to inquire about your application status.

NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.

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Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami