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Digital Content Marketer and Copywriter

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Date: Dec 2, 2021

Location(s): Juno Beach, FL, US, 33408

Company: NextEra Energy

Our reliability is one of the best in the nation, and we’re working to make it even better. We live here too. That’s why we’re committed to making Florida a better place. Join our team today Learn more


Position Specific Description

NextEra Energy is looking for a talented digital marketer and copywriter to lead, concept, and execute compelling digital and social creative. In this role you would help promote a variety of brand, lead generation, ecommerce, and emerging technology initiatives. While this role will largely focus on social media and digital advertising, you will also contribute and collaborate across the broader range of marketing, advertising, and brand-building channels including web and YouTube. The ideal candidate has a strong creative portfolio that demonstrates a deep understanding of social and digital channels.


Core Job Responsibilities

  • Lead content development and review process for written and visual content for digital advertising initiatives.
  • Develop engaging content for digital, social, email, web, and advertising initiatives in collaboration with business and agency partners.
  • Serve as point person for digital content and copy strategy, planning and execution.
  • As a digital and social media subject matter expert, educate various internal departments on the constantly evolving landscape of social platforms and creative trends.
  • Develop organic and paid strategies that support brand initiatives, generate leads, increase program enrollments, and tell our brand story.
  • Work collaboratively with the paid media team to develop successful advertising campaigns and A/B testing strategies.
  • Customize messaging based on channel, tactic, and target audience utilizing research when available.
  • Work with in-house graphics teams and external agencies to develop unique and engaging content.
  • Utilize social listening platforms and monthly reporting to guide creative strategy and brand messaging.
  • Support the development and execution of digital advertising campaigns by working cross-functionally with SMEs, web, email, studio, and agency teams.
  • Project manage digital campaigns from concept to execution and optimization.
  • Support social media community management and crisis communications working occasional nights and weekends as needed.


  • 3+ years copywriting experience at advertising agencies and/or in-house creative departments
  • 2+ years of digital marketing/social media management experience
  • Samples or portfolio required for consideration
  • B2C experience required, B2B a plus
  • Highly creative; excellent writing skills
  • Strong editing/proofreading skills and attention to detail
  • Ability to manage multiple projects at once, strong sense of urgency and responsibility
  • Experience working in social media management solutions – Sprinklr preferred

Job Overview

This job is responsible for assisting with projects from the earliest stages of concept and development through to successful completion on time, on budget and as measured by achievement of metrics. Employees in this role are expected to work with a high degree of initiative and independence in anticipating client needs, developing communication solutions that further the business objectives, and ensuring their successful implementation. This position serves as a key contributor on the team in a broad range of communications activities as assigned.

Job Duties & Responsibilities

•   Delivers strategic communication planning, message development, writing, using research and analytics to drive planning and messaging
•   Improves processes to ensure quality and timely execution of initiatives
•   Builds and maintains great relationships with clients and co-workers
•   Tracks performance and progress using quantifiable metrics
•   Communicates frequently with cross-functional groups
•   Works at both business unit and corporate levels
•   Interfaces with business unit leadership and business process owners
•   Performs other job-related duties as assigned

Required Qualifications

•  Effective Written Communications
•  Effective Verbal Communications
•  High School Grad / GED
•  Bachelor's - Sciences
•  Bachelor's - Arts
•  Experience:5+ years

Preferred Qualifications

•  None


Employee Group:  Exempt
Employee Type:  Full Time
Job Category:  Marketing/Communications
Organization:  Florida Power & Light Company 
Relocation Provided:  No


Where permitted by applicable law, NextEra Energy requires all employees and new hires to be fully vaccinated for COVID-19 or be willing to receive the COVID-19 vaccination on or before the first day of employment.


NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.


NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.


NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.


NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.


Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami