Share this Job

Consumer Insights Manager - B2B & New Product Insights (Hybrid)

Apply now »

Date: Jun 23, 2022

Location(s): Juno Beach, FL, US, 33408

Company: NextEra Energy

Requisition ID:  61847 


Our reliability is one of the best in the nation, and we’re working to make it even better. We live here too. That’s why we’re committed to making Florida a better place. Join our team today Learn more


Position Specific Description

As part of our Research, Insights and Analytics team, the Consumer Insights Manager (B2B and new product insights) is responsible for both qualitative and quantitative research projects with a focus on environmental, social and governance initiatives, new product development and business-to-business insights. 

This position serves as a key contributor on the team in a broad range of marketing research and analytics activities. A successful candidate will have a background in marketing research and will have experience consulting on research requests, establishing advanced research methodologies, writing and vetting questionnaires and discussions guides, performing data analysis and presenting results to large groups.
Employees in this role are expected to work with a high degree of initiative and independence in anticipating client needs, building relationships and developing solutions that further the business objectives and ensuring their successful implementation. 


Job Duties & Responsibilities:

  • Collaborates with business partners to develop an insights roadmap that aligns with key priorities
  • Defines the objective of an assigned research project and determines the best methods to use to meet those objectives
  • Recommends and manages custom research methodologies such as focus groups, surveys, ethnographies, needs-state analysis, customer segmentation, discreet-choice modeling, conjoint testing, price sensitivity modeling, market sizing, concept testing and others
  • Crafts strong stories that are inclusive of several types of data sources including internal behavioral data, qualitative and quantitative studies, and syndicated research to shape full stories of consumer and market driven data
  • Shares recommendations to business partners to drive continuous improvement
  • Uses a broad research toolset, including an understanding of complex research methodologies and the ability to execute DIY research projects
  • Uses multiple tool such as Confirmit, Qualtrics, SPSS and Sawtooth to holistically manage insights
  • Effectively manages multiple vendor relationships



  • Proven knowledge and experience managing the full market research cycle
  • Familiarity with advanced research methodologies such as customer segmentation, discreet-choice modeling, conjoint testing, ethnography, and other need-state analyses
  • Strong analytical skills with proven ability to interpret data and link insights to brand growth opportunities
  • Experience with customer insights and analytics tools (survey programming software, secondary research databases, etc.)
  • Ability to communicate all analyses, findings, conclusions, and recommendations to marketing and operating stakeholders


Additional Qualifications: 

  • Experience with dashboard visualization reporting tools
  • Excellent organizational skills and project management leadership
  • Demonstrated ability to work both independently and collaboratively
  • Self-motivated and enthusiastic team member open to feedback and collaboration
  • Expert presenter that uses data to tell a story
  • Effective written communications
  • Effective verbal communications
  • Advanced user of the Microsoft Office Suite

Job Overview

Employees in this role conduct complex operational analyses and lead medium to large project teams that support informed decision making within the business unit.

Job Duties & Responsibilities

  • Conducts analyses and prepares reports that provide operation and/or technical support to business operations
  • Conducts quantitative and qualitative research to support medium to large special projects
  • Assists with process design and modification for continuous business improvement
  • Performs other job-related duties as assigned

Required Qualifications

  • High School Grad / GED
  • Bachelor's or Equivalent Experience
  • Experience: 2+ years

Preferred Qualifications

  • Bachelor's Degree


Employee Group:  Exempt
Employee Type:  Full Time
Job Category:  Finance, Accounting & Business Analytics
Organization:  Florida Power & Light Company 
Relocation Provided:  Yes, if applicable


Where permitted by applicable law, NextEra Energy requires all employees and new hires to be fully vaccinated for COVID-19 or be willing to receive the COVID-19 vaccination on or before the first day of employment.


NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.


NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.


NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.


NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.


Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami