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B2B Product Marketing Manager

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Date: Jan 31, 2023

Location(s): Juno Beach, FL, US, 33408

Company: NextEra Energy

Requisition ID:  65093 


FPL Energy Services (FPLES) operates 14 unique businesses and is continuously creating new businesses to serve residential, commercial and governmental customers to deliver savings and protection. Our smart, reliable and affordable solutions span a broad array of offerings, including, but not limited to, LED lighting, home protection plans, natural gas supply and backup power generation. FPLES is passionate about delivering exceptional employee and customer experiences through a highly engaged culture. Headquartered in South Florida, FPLES is an unregulated subsidiary of NextEra Energy, the world’s largest wind and solar energy producer in the world. Do you want to create innovative business solutions? Join our world-class team today!


Position Specific Description

At FPL Energy Services – FPLES (, our team combines industry expertise with personalized service to create exceptional customer care for thousands of businesses. 


We are looking for an experienced B2B Marketing Manager who has a strong grasp of current marketing tools and strategies to identify and build long-term relationships with commercial clients. As part of the Product Marketing team, you will work closely with product experts to understand our commercial offerings and develop engaging, insights-driven strategies aimed at building awareness of our products, generating demand and enabling the sales team.


As the B2B Marketing Manager, you will be responsible for managing critical tasks across all B2B channels including social, events, content marketing, and related digital channels, while ensuring deliverables are on time and on budget. The ideal candidate will be able to work cross-functionally and distill a product’s value proposition into compelling sales enablement materials and collateral, such as pitch decks, one-pagers and brochures that will win over customers. We’re looking for someone eager to learn, passionate about staying on top of the latest trends in B2B marketing, and ready to serve as the company’s go to person for all related efforts.
If that’s you, let us take your career to the next level. Apply now!


Job Specific Responsibilities:

  • Work collaboratively with the research and insights, marketing, digital customer experience and social media team teams, product owners and executives to develop lead generation campaigns and account-based marketing programs to drive awareness and preference with our target buyer.
  • Deliver high quality content including sales presentations, program overviews, and other external facing communications. 
  • Promote our commercial line of products/services on various media. 
  • Create and implement strategies for increased engagement and deliver ROI through effective testing strategies. 
  • Coordinate and co-create across a broad range of stakeholders to develop innovative growth strategies.


We are seeking:

  • Proven work experience as a B2B Marketer.
  • Experience developing full-funnel B2B marketing strategies and tactics. 
  • Excellent verbal and written communications skills.
  • Up to date on the latest trends and technologies in B2B marketing, including sales intelligence, engagement software, and workflow tools.  
  • Analytical skills and a demonstrated ability to manage budgets.
  • A self-starter with tenacity for execution and delivery. 
  • Bachelor’s degree in marketing, communications, or related field. 

Job Overview

This job is responsible for assisting with projects from the earliest stages of concept and development through to successful completion on time, on budget and as measured by achievement of metrics. Employees in this role are expected to work with a high degree of initiative and independence in anticipating client needs, developing communication solutions that further the business objectives, and ensuring their successful implementation. This position serves as a key contributor on the team in a broad range of communications activities as assigned.

Job Duties & Responsibilities

•   Delivers strategic communication planning, message development, writing, using research and analytics to drive planning and messaging
•   Improves processes to ensure quality and timely execution of initiatives
•   Builds and maintains great relationships with clients and co-workers
•   Tracks performance and progress using quantifiable metrics
•   Communicates frequently with cross-functional groups
•   Works at both business unit and corporate levels
•   Interfaces with business unit leadership and business process owners
•   Performs other job-related duties as assigned

Required Qualifications

•  Effective Written Communications
•  Effective Verbal Communications
•  High School Grad / GED
•  Bachelor's - Sciences
•  Bachelor's - Arts
•  Experience: 4+ years

Preferred Qualifications

•  None


Employee Group:  Exempt
Employee Type:  Full Time
Job Category:  Marketing/Communications
Organization:  FPL Energy Services, Inc 
Relocation Provided:  No


Where permitted by applicable law, NextEra Energy requires all employees and new hires to be fully vaccinated for COVID-19 or be willing to receive the COVID-19 vaccination on or before the first day of employment.


NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.


NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.


NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.


NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.


Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami