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Product Marketing Manager

Date: Sep 23, 2022

Location(s): Houston, TX, US, 77070

Company: NextEra Energy

Requisition ID:  65371 

 

Gexa Energy/NextEra Energy Services is a wholly owned subsidiary of NextEra Energy Resources and NextEra Energy, Inc. (NYSE: NEE). Together, we are the world's largest generator of renewable energy from the wind and sun, a world leader in battery storage and one of the largest wholesale electricity generators in the U.S. Gexa Energy/NextEra Energy Services helps more than 1.1 million residential customers and large organizations optimize their path to decarbonization in a smart, cost-effective way that enables long-term sustainability. This is achieved through world-class data analytics and energy technologies, expertise in renewables and regulatory intelligence, customized commercial energy supply structures, simple residential electricity plans and energy efficiency programs. Do you want to help provide customers with affordable electricity plans that are 100% green? Join our world-class team today! 

 

Position Specific Description

The Product Marketing Manager will own and drive the marketing strategy for a growing portfolio of home energy management products, with an emphasis on electric vehicle and rooftop solar services. This position is responsible for managing and owning key aspects of the Lifecycle Marketing Plan for all home energy management product lines. This position will develop and implement marketing strategies and tactics to drive awareness, adoption and upsell/cross-sell opportunities within digital customer journeys, throughout the full customer lifecycle. This position is responsible for creating Go To Market Strategies - including developing all product positioning, key messaging, budgets, and marketing channel mix for all new product launches.

 

The Product Marketing Manager will oversee and work closely with channel and agency partners to develop and execute marketing campaigns and strategies for acquiring, engaging, and retaining customers. This position will work with the product innovation and analytics teams to monitor trends and drive consumer data and insights that translate into effective product marketing strategies and tactics.

 

Job Overview

This job is responsible for driving customer acquisition. Leaders in this roll work closely with marketing senior leadership, customer service, product/pricing and operations to increase the impact of current residential customer acquisition programs and develop new acquisition programs.

Job Duties & Responsibilities

  • Develops and oversees the execution of superior retail electricity integrated customer acquisition marketing strategies, campaigns and tactics
  • Manages all residential customer acquisition programs, campaigns and strategies for all marketing channels
  • Manages/Directs the design and execution of marketing plans, campaigns and supporting creative materials
  • Manages/Directs the design and execution of digital, broadcast and other channel media plans and outbound telemarketing efforts
  • Manages/Directs the planning and execution of digital marketing tactics - Search marketing/pay per click (PPC), Display and Search Engine Optimization
  • Utilizes marketing analytics resources to assist with segment or audience targeting and program results analysis
  • Provides management and oversight of marketing acquisition expense budgets
  • Provides input in the monthly and annual forecasting of marketing acquisition growth goals
  • Builds partnerships with internal organizations to ensure smooth implementation and optimized experience for customers
  • Leads team meetings on a daily basis and interacts with a variety of professional representatives of vendors and agencies on a weekly basis
  • Performs other job-related duties as assigned

Required Qualifications


•  Bachelor's Degree
•  Experience: 6+ years

Preferred Qualifications


•  None

 

Employee Group:  Exempt
Employee Type:  Full Time
Job Category:  Marketing/Communications
Organization:  Gexa Energy LP 
Relocation Provided:  Yes, if applicable

 

Where permitted by applicable law, NextEra Energy requires all employees and new hires to be fully vaccinated for COVID-19 or be willing to receive the COVID-19 vaccination on or before the first day of employment.

 

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.

 

NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.

 

NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

 

NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.

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Nearest Major Market: Houston

Job Segment: Sustainability, Energy