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Email Marketing Specialist

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Date: Jun 23, 2022

Location(s): Houston, TX, US, 77070

Company: NextEra Energy

Requisition ID:  61858 


Gexa Energy/NextEra Energy Services is one of the fastest-growing retail energy providers, delivering innovative energy solutions with affordable electricity plans, including 100 percent renewable energy plans to more than 1.1 million residential and business customers throughout North America.


Position Specific Description

Join Power Wizard, a startup funded by NextEra Energy, a Fortune 200 and North America’s largest renewable energy company. We specialize in comparing electricity plans and find the best Texas electricity rates for our customers. We ensure our customers never overpay for electricity ever again.


As a Email Marketing Specialist, you will be responsible for supercharging our growth by developing and executing campaigns and strategies via email marketing. Your focused is on incentivizing the existing customer community via email referral programs, develop email Affiliate programs, and develop email acquisition strategies based on new email lead lists. 



  • Your focus is on building email lists, creating and optimizing emails for conversion and sales, and keeping leads warm through constant email marketing
  • Develop email campaigns that onboard, engage, and retain potential and current customers
  • Develop email marketing campaigns that deliver persuasive messages
  • Build, execute, and drive a roadmap for scaling our referral email marketing programs
  • Work with key partners across the organization (Sales, Operations, Marketing, Customer Care) to identify and implement referral programs through internal and external channels
  • Plan and execute strategic partner email marketing campaigns that generate additional partner leads and revenue
  • Engage and uncover key insights from our existing customer base to build successful referral and Affiliate email sales programs
  • A/B testing to optimize email campaigns and increase sales and conversions, suggest and implement improvements based on data-driven results
  • Ensure design and layouts of emails are optimized, user and mobile-friendly
  • Send graphics requests to designer and proofread messages


Job Overview

This job is responsible for assisting with projects from the earliest stages of concept and development through to successful, on-time completion as measured by achievement of metrics. Employees in this role provide support in developing and executing marketing plans and initiatives to support business objectives. Individuals in this position are expected to understand needs and help to develop marketing solutions.

Job Duties & Responsibilities

  • Assists with marketing planning
  • Develops key campaign tactics using research and analytics to drive planning and messaging
  • Follows established processes, demonstrating discipline and organization in executing assignments and plans
  • Builds and maintains great relationships with co-workers
  • Tracks performance and progress using quantifiable metrics
  • Communicates frequently with cross-functional groups
  • Works at both business unit and corporate levels
  • Performs other job-related duties as assigned

Required Qualifications

  • Bachelor's Degree
  • Experience:3+ years

Preferred Qualifications

  • None


Employee Group:  Exempt
Employee Type:  Full Time
Job Category:  Marketing/Communications
Organization:  Gexa Energy LP 
Relocation Provided:  Yes, if applicable


Where permitted by applicable law, NextEra Energy requires all employees and new hires to be fully vaccinated for COVID-19 or be willing to receive the COVID-19 vaccination on or before the first day of employment.


NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.


NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.


NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.


NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.



Nearest Major Market: Houston